Saturday, April 19, 2008
I Suddenly Feel the Urge to Buy Something
The evil geniuses in advertising (sorry, guys) keep finding tricky new ways to sell you stuff. Let's start with cloud ads. Yes, that's right. Cloud ads.
A company has found a way to create floating "clouds," which they call Flogos. Made from "a mixture of soap-based foams and lighter-than-air gases," Flogos can take any virtually any shape. (For instance, the peace sign shown above--or your favorite corporate logo.) Each Flogo is approximately two feet long and can float for miles. A single Flogo machine can produce one tiny cloud every fifteen seconds, which means it won't take long to fill the skies with flying logos.
It's a little bit sinister, but nothing compared to the advertising campaign that hit New York earlier this year. For weeks, pedestrians walking through downtown Manhattan were surprised to hear someone whispering in their ears. “Who’s there?" the mysterious voice said. "It’s not your imagination.”
The voice was coming from a nearby billboard (shown below), which advertised a television show about ghosts. Using a new technology, speakers above the billboard were sending focused beams of sound directly into people's ears. Each pedestrian felt as if she were hearing something that no one else could hear. I wouldn't be surprised if some of those people are now seeking psychiatric help. Read more here.