Friday, January 2, 2009
Let's Think About Pink
I hope you guys have recovered from your New Year celebrations, 'cause it's time to get serious. (Sort of.)
What do you think about pink? Personal preferences (and skin tone) aside, how do you feel about stepping into a bookstore to find all the "girl" books wrapped in carnation pink covers? Does it bother you that most companies think that the easiest way to sell a product to girls is to cover it in a coat of Pepto-Bismol-colored paint?
According to this thought-provoking article, British parents (and at least one English author) are fed up with what's being called the "Pink Plague," and many are worried that an entire generation of girls are being turned into "princesses."
Are they? Who says you can't kick a little butt while rocking a pink tutu? And what's wrong with being a princess, anyway? (As long as you're a princess who knows kung-fu and can whip up a homemade bugging device.)
I'm not a huge fan of the color pink, but I think it's falling victim to a lot of old-fashioned ideas about what it means to be girly. It used to mean being sweet and well-behaved and kind to animals. But today, no one would find it the slightest bit odd if you loved pink and . . . kickboxing, explosives, bear wrestling, or macroeconomics.
The definition of "girly" has changed.
But this still leaves a few interesting questions. Do girls naturally go for pretty pink products? Or have corporations and advertisements "taught" us to think pink?
(And why can't book publishers come up with another color that appeals to girls? I'm not offended by all the pink books out there--just BORED.)